The MQL told you they filled out a form.
It didn’t tell you if they’re ready to buy.
AutomateRevOps is a GTM partner for B2B marketing teams. We help you see which accounts are gaining awareness, which are becoming ready to buy, and what to do next.
Watch 7-Min Overview
Clay Advanced Artisans Partners · 100+ revenue teams · Authors of The Demand Compass
The Old Model
The MQL asks one question:
“Is this lead qualified?”
Complex B2B buying doesn’t work that way.
The Demand Compass™
Awareness can be built.
Readiness has to be detected.
Demand has two dimensions.
How It Works
Every account scored on two axes. The system moves them toward the top-right, where sales closes.
Illustrative account and signals, drawn to show how the system reads a market.
What Makes Us Different
Framework. Software. Operators.
The three rarely come together.
We built a company around this model.
OperatorsAutomateRevOpsWe run it inside your GTM team.
We run the model inside your GTM team — the sources, the scoring and the routing — instead of handing you a tool and a login.
SoftwareDemandCompassWe built the technology that runs the model.
DemandCompass scores every account against both dimensions and keeps the receipt: click any number and you get the dated signal and its source link.
FrameworkDemand CompassWe wrote the model: awareness built, readiness detected.
Two scores, four quadrants: Cold, Nurture, In-Market and Sales-Ready. Awareness is built over time; readiness is detected from signals. Each quadrant has one owner and one next action.
How the model works → Read the book → Browse the knowledge base →
You can buy each separately. We built them to work as one system.
The Book
We wrote the model down.
The Demand Compass is the signal-based GTM framework this company runs on, published in full — the quadrants, the scoring and the 90-day install.
The DemandCompass Platform
See who’s moving.
Know why. Act accordingly.
Every score traces back to the dated signal that created it. Click any number and see the evidence.
Accounts
The layout, the states and the recommended actions are the product’s. The accounts and signals are illustrative.
The Proof
We didn’t learn this in a workshop.
We learned it operating GTM systems.
From 0% Response to 67% Buyer Interest, by Changing the Trigger
56,000 Contacts Were Invisible. Four Months Later the Funnel Was Measurable.
Six Sources Monitored. The Team Only Saw the 150 That Mattered.
How We Start
Three steps.
The first is free, the second is guaranteed.
1
Demand Map
See your market.
2
Compass Diagnostic
Find the leaks.
3
90-Day Ignition
Build the system.
Scope, timelines and pricing live on Services.
See where demand is forming
in your market.
No CRM connection. Nothing to install.
Every score is explainable. Click any account and see why.
